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Style Genius – The new tool that finds YOUR perfect fit!

Who else has a tough time shopping for clothes online?

I don’t mean I have a hard time finding stuff I want. Or that I don’t buy stuff all the time {lol}. I mean, it’s tough to know if something is going to FIT when you shop online, right? Especially if you haven’t worn the brand before. And DOUBLE especially when you have any type of “fit” issues– which since the baby, I definitely do!

Fashion Genius to the Rescue!

This fall, Lane Bryant and sister brands Sonsi, Catherines and Fashion Bug, are launching a breakthrough technology that will make shopping for clothes online a cakewalk for plus size women, because it solves their biggest dilemma: the dreaded FIT issue. The new online technology is truly revolutionary. In just 3 minutes, with no measurements required, plus size women will have access to a world of plus size fashions that cater to their unique body shapes and style preferences. This has never been done before.

It’s taken the biggest names in the plus size fashion industry, a team of mathematicians and computer scientists to finally solve the fit issue for millions of plus size women.

The new “Math meets Fashion, Fit meets Style” technology goes live September 12— Today!! So check it out- You will love it.

Here’s how it works:

Head over to Sonsi to get started. Right away you’ll see the Fashion Genius box in the middle of the page- Click the “Take our Fit & Style Survey Now” button, then choose which survey to start with.

What’s super cool about this, is that the questions really do narrow down what pieces are going to be the best for you. For the Tops Survey, it asked me things like, “When you try on button-up shirts, how do they usually fit your bust?” and give you options to answer like, “Too tight – pulls across my bust, Ok, or Too Big-Loose.” And instead of making you take your measurements {which I never seem to get right anyway!} they have you pick which body shape is closest to yours. They get more detailed with questions about the size of your arms, how do tops fit across your hips, and more.

Then they give you a list of different styles of tops- and have you choose any that you would NEVER wear, so they can just weed those out of the selection completely- saving you time when browsing! Love it.

Three Surveys- Take just one, or all three!

There are three surveys- Tops, Bottoms, and Bras – and after you complete them all, the tool has a really good understanding of what you like. And let me tell you, it’s really accurate!

Once you start shopping after doing the surveys, the tool marks each item with two plus-marks if they think it’s PERFECT for you, and one plus-mark symbol if it’s something they suggest. This really helps narrow down the TONS of choices. And the outfit that I put together above, using the Fashion Genius Tool, is SOOOO me, and it all came from pieces that the tool suggested to me. Love it, right?

More cool stuff:

  • You can save your outfit to “My Wardrobe”, to shop for pieces later.
  • You can email it to a friend, if you want to get an opinion on it. Or even put together a fun outfit for a friend and send it to her. I know I’d LOVE getting that from one of my girlfriends!
  • You can read your “Style Profile”, including tips customized for you, your style, and your body shape.
  • You can browse other outfits too! This is my favorite way to shop online, and I love when sites show items in outfits. It gives me more creative ways to wear something, that I may not have thought of on my own! Very cool.

Check out Style Genius yourself, and I’d LOVE to hear what you think!

If you’re super excited about the outfit that YOU make, use the tool to send it to me too! – and I’ll let you know what I think :)


{Disclosure: This post was made possible by Mom Spark Media. I was compensated for my time investment and work on this campaign. But ya’all know my opinions are always 100% my own!}



  1. Teia Ireland says

    Very cool!

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