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What if your child had just 5 more years?

The world has stopped moving… That’s the motivation behind a new campaign called Designed To Move. It launches today – and it’s a new way to bring more attention to the lack of physical activity that our kids are getting, the consequences from that inactivity, and what we can all do to help. Nike’s President & CEO will join First Lady Michelle Obama in announcing this campaign, which is a national commitment to bringing physical activity back to our nation’s schools to ensure the health and longevity of America’s kids.

How big is the problem of inactivity in our nation’s kids?

According to, “In less than two generations, physical activity has dropped by 32% in the U.S. Vehicles, machines and technology now do our moving for us.” When you combine that with the fact that kids are more likely these days to sit on the couch watching TV or playing video games, versus running, jumping and climbing outdoors like kids used to do – and the sad reality that most schools have cut physical education classes to very low levels due to budget strains – it’s not surprising that kids are moving so much less than they did 20 years ago.

Getting kids moving

Why I’m passionate about keeping kids moving

Some of you ladies, who’ve been reading here for awhile, might remember that I traveled to Portland, Oregon last year, to tour the Nike campus during the first ever Young Athletes Innovation Summit. I got to bring my 8 year-old nephew with me, and while he was out doing some awesome stuff on campus all weekend with the other kids, I joined the other moms to learn about the things that Nike is doing to support young athletes. Which is why they are just a perfect fit to partner with Michelle Obama on this amazing campaign!

I hope you’ll take a minute to watch this super powerful video that kicks off the campaign today – and be sure to visit their website to learn more, at

What do you think? Do you feel like your kids move less than you did when you were a kid? Do you think that bringing more physical activity back to schools should be a priority? Why, or why not? Share your thoughts in the comments. And if you’re passionate about helping kids get more active, be sure to tweet this post to spread the word about the campaign!



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