Pinterest 101: Pin Like a Rockstar

Getting Started on Pinterest

You’ve probably heard the warnings – Beware of joining Pinterest! You’ll get sucked in. You’ll spend hours dreaming and pinning pretty projects to make, organizing strategies you plan to use, recipes you’ll make…. tomorrow. You spend so much time pinning, you don’t have enough time left to DO any of those things you pin. Sometimes you’ll sit down with a glass of wine, to browse, and find yourself on a “pin-binge”, and as you re-pin more and more, you’ll start to hear a Charlie Sheen voice in your head yell, “PINNING!!” It’s ok. We all go off the edge a few times when we first get started. You’ll learn to manage it soon enough. And once you get the hang of it all, it will become one of your most useful tools on the web, guaranteed! Here are a few resources to check out, if you’re new to Pinterest, and need a little help getting started:

• Beginners Guide to Pinterest Basics: Blogworld.com, one of my new fave sites, does a really great job of covering the basics, and explaining why Pinterest matters.
• How to Make a Pinterest Post: Super simple step-by-step tutorial on how to embed images from Pinterest into your posts. Easy peasy and lots of fun.

Learn to Pin Like a Rockstar

Now that you’ve figured out the basics, you’re ready to pin like a rockstar. Since Pinterest isone of the fastest growing social media sites, ever – it’s definitely something you want to use to the fullest. If you’re a blogger, crafter, designer, or business owner – You can drive huge amounts of traffic to your sites using Pinterest! For many people, it’s now their top traffic referrer – bringing more new faces their way than search engines, StumbleUpon, or any other social media. Here are a few resources to give you some awesome ideas:

• Seven Cool Ways to Use Pinterest: Once you grasp the basics, this second post from Blogworld.com will show you some more interesting ways to maximize your time using it. Love this post.
• 10 Creative Ways to Use Pinterest for Marketing: Love these ideas. I also like that he talks about cross-promotion between your Pinterest page and your other social media – I have a few tips to share on that too – Keep reading. But the thing I don’t agree with is pinning coupons – I’ll explain that one too.

A Few Tips for Using Pinterest 

Since Pinterest is still new, the “rules” to using it are still being figured out. You can read a little bit about Pinterest Etiquette on their site. And here are a few of my own personal opinions on using Pinterest. There is no real right or wrong, and not everyone will agree with me, but here we go…

• Only Pin Evergreen Content: Evergreen content is the type that will still be as relevant a year from now as it is today. A cool recipe for lasagna cupcakes is just as awesome next fall as it was when you pinned it today. But a coupon? That pin only has value for a week or two. If we start pinning and re-pinning content that will quickly expire, then we end up spamming up Pinterest with things that turn into junk. Plus – Yes, pinning that coupon from your site might drive some short-term traffic. But what about 6 months from now when someone comes across that old coupon because it’s pinned on someone else’s wall – If they click it, and their first visit to your site brings them to an expired coupon, it’s doubtful that they’ll be back. – Quick tip: Did you know you can pin videos too? Love that!
• Link to Correct Sources: One thing that I see a lot is when people pin from the homepage of a blog, instead of going to the post itself first. Then when I click that pin a week later to go and check it out – It takes me to the home page, and the post has been buried away. Another problem is when someone pins directly from Google Images – that pin won’t take me back to original content either. And while Pinterest is all about pretty pictures, the whole point is to be able to easily find the original post for reference too, so be sure to “pin it” so that it links back correctly. Thank you in advance :)
• Learn What People Pin: You can check to see what content on your site is being pinned, to learn what is most popular. The first time I looked this up, I was really surprised at some of things that people were pinning from my old posts. Type this into your browser to check it out: http://pinterest.com/source/yourdomainhere.com – obviously, type in your site name instead. Very cool tool!